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Digital Media Strategist

Sarasota, FL

Posted: 07/22/2020 Job Number: JN -072020-11774

Job Description


Content Strategist:

SRG offers flexible staffing solutions with a national presence. We provide contract, contract-to-hire, direct hire and executive search services. SRG utilizes an innovative approach to identify and qualify talent that is unique to the Staffing industry, featuring a cutting-edge platform that allows us to rapidly and precisely match professionals to client requirements. We have a proprietary database of over one million candidates and maintain continuous contact with our qualified talent.

Title: Content Strategist
Location: Sarasota, Fl
Industry: New Home Builder
Employment Type: Direct Hire with lots of growth opportunities and solid benefits package.

Salary rate range:
Benefits: Benefits plan extremely robust / Great place to work / Employee-centric culture
Scope of position:
You will be responsible for developing, managing and optimizing online marketing programs across various digital channels. Assist in the creation, oversee, and implement all day-to-day operations and content development of the company s websites and social media.

ABOUT THE COMPANY:

  • A highly awarded Southwest Florida regional home builder with over 45 years of experience in residential home-building.
  • Purpose is to build beautiful communities, superior homes & lasting customer relationships. Company stands behind their standards and service and also their commitment to the greater good.

RESPONSIBILITIES:
  • Promotes Company across various multi-media channels.
  • Manage the corporate budget for media placements. Provide analysis and insight to manage the success of marketing programs and evaluate new opportunities to maximize growth.
  • Develop a comprehensive digital plan to include objectives and strategies.
JOB REQUIREMENTS:
  • Bachelor s degree from a four-year college or university and 3-5 years of related experience and/or training.
  • Mastery of basic marketing principles, such as target segmentation, category, value proposition, positioning, and brand strategy.
  • Proficiency with SEO, Google Analytics, Google AdWords, and social platforms
  • Basic knowledge of website design, HTML, search and social advertising, URL architecting, programmatic advertising, email marketing, and e-commerce
  • Highly detailed with excellent organizational skills
BENEFITS:
Exceptional talent deserves an exceptional benefits package.
  • Health Care - Medical, Dental, Vision and Prescription Drug Coverage
  • Employer Paid Life Insurance
  • Disability Insurance
  • 401(K) with Company Matching Contributions
  • Vacation & Company Holidays
  • Employee Home Purchase Discount Program
  • Tuition Reimbursement Program
  • Employee Wellness Program
  • Employee Assistance Program (EAP)

All employees will support the organization s mission and vision by exhibiting the following behaviors: excellence and competence, collaboration and innovation, respect, commitment to their community, accountability and ownership.

Search words/phrases; digital marketing, brand strategy, SEO. Google Analytics, Google AdWords, social media platforms, social advertising.


EOE/ADA

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