Marketing Analyst

Weston, FL

Posted: 06/19/2019 Job Number: JN -062019-10885
Marketing Analyst:

SRG offers flexible staffing solutions with a national presence. We provide contract, contract-to-hire, direct hire and executive search services. SRG utilizes an innovative approach to identify and qualify talent that is unique to the Staffing industry, featuring a cutting-edge platform that allows us to rapidly and precisely match professionals to client requirements. We have a proprietary database of over one million candidates and maintain continuous contact with our qualified talent.
  • Title: Marketing Analyst III
  • Location: Weston, FL
  • Industry: Pharmaceutical
  • Shift: Monday Friday; 8:00 am 5:00 pm
  • Salary: $28.00 hour paid weekly with benefits options
  • Employment Type: Contract to Hire
Environment: This client is a worldwide leading generic pharmaceutical company and one of the top 15 companies in the industry. With over 45,000 employees in 60 countries worldwide, they are proud to say that our employees are the reason for our success . They believe in empowering employees, presenting them with new challenges and letting them grow and develop professionally. Isn t this the type of company you want to work for?

Job Scope: This role is responsible for owning all aspects of email marketing campaigns. The ideal candidate has a data focused, solutions-oriented mindset, a passionate interest for understanding the user journey, and hands-on experience with email marketing.
  • Manage campaign calendar and communicate with internal stakeholders regarding timing, scope, and costs
  • Develop and implement new marketing campaigns to our existing customer base, from conception to execution and iteration
  • Set up and manage program KPIs by designing and implementing comprehensive, measurable A/B and multivariate testing plans
  • Develop and maintain automated-lifecycle communication flows
  • Set up partitioned segments for transactional vs. promotional communications
  • Manage email list data capture and segmentation needs
  • Recommend and implement new initiatives to improve performance and responsiveness
  • Gather requirements and develop briefs for new marketing campaigns
  • Partner with internal communications team to develop high quality copy/creative and test designs for campaigns
  • Propose and implement hypothesis-driven tests, evaluates test and campaign results, and makes and implements recommendations for improvement
  • Manage daily-weekly-monthly data-driven analysis and reporting of campaign and overall channel performance, including funnel performance, conversion metrics and segment analysis
  • Set up and QA email campaigns within our email service provider (ESP), including audience definition and HTML coding
  • Manage and maintain all customer databases to ensure accurate list management, segmentation and distribution across all channels
  • Set up Google Analytics and ESP platform tracking to capture revenue per email data
  • Develop post-send campaign write-ups that include the campaign goals, results, and recommendations or opportunities for optimizing future sends
  • Troubleshoot campaign execution and other campaign production issues with ESP
  • Tackle special projects that affect the email program as a whole, like deliverability enhancements, template refreshes, and more
  • Maintain ongoing content inventory of active promotions in internal promotions database used by Sales team
  • Distribute ad-hoc individual communications to customers as needed and requested by internal stakeholders
  • Work with Sales teams to maintain percentage of active accounts with a valid email address over the desired threshold percentage
  • Assist Events team with tradeshow coordination initiatives
  • Support several Marketing initiatives such as fax blasts and ad-hoc sales support requests
  • Assist with the setup and execution of SEM channel development
  • Assist with social media marketing efforts
  • Provide additional support to Marketing team as needed
Requirements:
  • 2 years of marketing experience, preferably 1 year within email marketing
  • Experience with marketing automation programs
  • Strong knowledge of Mailchimp as well as other top-tier email service providers
  • Working knowledge of HTML required
  • Familiarity with Adobe Photoshop, Adobe Dreamweaver, and email QA tools such as Litmus or Email on Acid
  • Strong Excel skills required, SQL preferred
  • Google Analytics experience and strong understanding of quantitative data analysis and a solutions-oriented mindset strongly preferred
  • Strong written and verbal communication, project management, and problem-solving skills
  • Ability to quickly learn new tools and techniques
  • Strong work ethic and a hunger to learn in a fast-paced work environment
EOE/ADA
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